High Retention, Slow Delivery, 2014

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© Constant Dullaart

"Likes,” “retweets,” “followers” and “friends” are building a system of values based on popularity. Constant Dullaart investigates this phenomenon in High Retention, Slow Delivery. He noticed that many social media profiles are entirely machine-generated, consisting of random photos and names found online. He bought large numbers of these fake Instagram users, which he then assigned and spread evenly to various people on the platform, making it impossible to tell if one person is more popular than another. 

Location: Photoforum Pasquart​


Constant Dullaart (NL, 1979) currently lives in Berlin and Amsterdam. He works primarily with the Internet as an alternative space of presentation and (mis)representation. Dullaart’s practice, often political, includes net performances, digital prints or YouTube videos. His work has been exhibited internationally at venues, such as, le MassMOCA or the Stedelijk Museum.