Social Printer, 2019

agrandir l'image

© ECAL/Romain Roucoules

Romain Roucoule’s installation plunges us into the “Flood” theme. Today, exhibitions indirectly generate a large number of “collateral” images that are propagated on social media both by visitors to the exhibition and by others both near and far. These immaterial images end up as part of an ongoing flow, and have no existence outside of the conditions imposed by the social network on which they’re posted. By using a printing system adapted to the unstable nature of these images, Roucoules attempts to translate this immaterial flow into a tangible physical one. Over time, the mass of persistent matter grows and becomes an evolving sculpture that becomes a record of the practices of social media.

Share your image on Instagram with the hashtag #floodedbiel to feed the Social Printer installation! 

Location: Photoforum

In partnership with: ECAL


Romain Roucoules (FR) born in 1991, lives and works in Lausanne. Former student of Gobelins (Paris), he is currently studying at the ECAL. He is working on the naturalization of new technologies and how they challenge the way we conceive and perceive our environment. His work proposes to update issues related to the photographic medium by confronting them with contemporary means of image production.