L’oeil cacophonique, 2020
Digital platforms are a vast reservoir of materials and creative expression, but can also be seen as a threat to our attention and our individual freedoms. Can we still speak of personal expression when every effort is made to keep us captivated, and to make our emotions conform to (emot)icons? Aurore Valade invited a class at the Gymnase français de Bienne to deconstruct the imagery generated on social networks, using both digital and analogue techniques. Working from screen captures taken from their online interactions on social networks, the students cut, drew and worked up a “language 2.0” in order to create analogue symbols, with which they were then photographed. The images that result from this collaboration give a new materiality to the emotions and protests of the students through pictorial and theatrical gestures, with photography making it possible to preserve a graphical memory of ephemeral digital interfaces, often destined to disappear.
Aurore Valade (FR), born in 1981, lives and works in Arles and Madrid. A graduate of the Bordeaux Ecole des Beaux-arts and the Ecole Nationale Supérieure de la Photographie in Arles, she was a fellow at the Casa de Velázquez, Académie de France in Madrid. She won the HSBC Foundation Photography Prize in 2008 and the Rencontres d’Arles Photo Folio Review Award in 2017. Her work has been exhibited in Les Rencontres d’Arles Festival, Mucem Museum in Marseille, Hong Kong Photo Festival, to name but a few.